Soho Menswear Shop

This shop in Berwick Street, Soho was created for Natural Selection London, a menswear brand specialising in denim.

The design is informed by the apparent contrast between fashion and architecture; where architecture is led by the desire for permanence, and fashion driven by constant change and renewal. Inspired by the excavation of an architectural ruin, the fit-out features perimeter display stands recalling geological strata and a series of free standing cylindrical core samples.more

Project Architect:
Christian Brailey


Berwick Street, Soho W1