Present & Correct Shop
AFL completed both the design and construction of a new location for the stationers Present & Correct within a heritage retail unit in Bloomsbury.
The brief called for a demountable interior, allowing the lifespan of the project to extend beyond the lease of the location. A muted palette of maple plywood and ash timber is paired with a quarry tile floor, Vitsœ shelving and new LED lighting throughout.more
The brief called for a demountable interior, allowing the lifespan of the project to extend beyond the lease of the location. A muted palette of maple plywood and ash timber is paired with a quarry tile floor, Vitsœ shelving and new LED lighting throughout.more
In a nod to the neighbouring British Museum, cabinets are imagined as a series of ‘wunderkammer’ that exhibit the stationery as objects of desire.
Present & Correct’s identity is translated through a grid inspired by the ISO 216 A chart, which influences the perception of nearly all the printed images in Europe. This grid traverses the surface of the shop cabinetry.
The project was constructed by AFL Build within a limited budget and timeframe.
Project Architect:
Alastair Selven
Location:
Bury Place, London WC1A
Contractor:
AFL Build
Photography:
Alastair Selven
