Fisher & Paykel Showroom
Architecture for London was appointed by Fisher and Paykel to design their London showroom and experience centre on Wigmore Street, W1.
This commercial showroom refurbishment showcases the brand’s kitchen and laundry appliances within a calm, materially rich interior that references New Zealand heritage. The 240m² space spans ground and basement levels and is designed to host events and live cooking demonstrations.
Our design was informed by historic images of logging in New Zealand: of sections of giant Kauri trees being processed and transported. The Kauri is valued for its impressive scale, both for joinery and for research purposes: it is the best indicator on the planet of ancient global events.more
This commercial showroom refurbishment showcases the brand’s kitchen and laundry appliances within a calm, materially rich interior that references New Zealand heritage. The 240m² space spans ground and basement levels and is designed to host events and live cooking demonstrations.
Client Brief
A key requirement of the brief was accommodating events and demonstrations for large groups. The brand desired a contemporary interior design solution that also conveyed their New Zealand heritage and values.Design Concept
“Sometimes I imagine… an accumulated pool of cool greenstone coins, smooth to the touch or layer upon layer of fine mats or yard upon yard of tapa” – Mana by Karlo MilaOur design was informed by historic images of logging in New Zealand: of sections of giant Kauri trees being processed and transported. The Kauri is valued for its impressive scale, both for joinery and for research purposes: it is the best indicator on the planet of ancient global events.more
The evocative words of local poet Karlo Mila led to ceilings being imagined as contemporary tapa, and to the use of curtains in natural flax from the Pacific Islands. These flax curtains address the practical requirement for concealed temporary storage throughout the space, while reinforcing the connection to New Zealand and the wider Pacific region.
Detailed Design
The showroom entrance becomes a space for a traditional tea ceremony welcome, with carved solid timber joinery and a kauri log as a focal element. Wide plank boards and a solid log table and island unit continue the theme in the display and demonstration spaces, creating a tactile and robust setting for events and appliance demonstrations.The restrained design approach and carefully curated material palette reflect Fisher & Paykel’s ethos of reducing visual clutter by concealing working areas. Appliances are integrated to perfectly match hardware, materiality and textures, creating a calm backdrop for both everyday use and live events.
This project forms part of our wider portfolio of commercial showroom refurbishments in London, where we combine clear planning, crafted details and a restrained material palette to support premium brands and immersive visitor experiences.
If you are planning a showroom refurbishment in London or a branded experience space for events and demonstrations, contact Architecture for London to discuss your project.
Project Details
Project Architect:Ben Ridley
Location:
Wigmore Street, Westminster, London W1
Project type:
Commercial showroom refurbishment
Size:
Internal area 240m²
Visuals & Photo:
Tom Groves, Auckland Museum
