Instagram post Present & Correct’s identity is translated through a grid inspired by the ISO 216 A chart, which influences the perception of nearly all the printed images in Europe. This grid traverses the surface of the shop cabinetry.

A minimalistic retail interior featuring an empty wooden shelving unit and wall-mounted shelves in a white room with natural light.

Present & Correct’s identity is translated through a grid inspired by the ISO 216 A chart, which influences the perception of nearly all the printed images in Europe. This grid traverses the surface of the shop cabinetry.